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2022 Casual Game Market Trends and Observations
Casual games run the gamut. They can be broken down into a myriad of categories including puzzle, simulation, arcade, hypercasual, and lifestyle. Each category contains its own subgenres as well. For...
View ArticleCasual Game Monetization Best Practices
Unlike mid-core or hardcore games, casual games consist of shorter sessions, which present more opportunities for users to exit. However, the key to monetizing casual games is to keep users in your...
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Casual Game Advertiser Captures High-Quality Users on the Amazon Platform
About Big Cake Apps is an international mobile casual game developer and publisher with more than 100 employees. Since 2010, it has accumulated more than 150 million app downloads and the love of...
View ArticleAccess Google bidding demand on Helium
To increase app revenue and access more competitively priced inventory, developers and advertisers are transitioning to real-time-bidding (RTB) to gain efficiencies in the programmatic ad buying...
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The 2022 casino games market: Monetization trends and best practices
The casino genre is a major earner in the mobile gaming market. Since the beginning of the pandemic, casino games have experienced a leap in growth with total revenue expected to reach $8.7 billion by...
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Everything you need to know about app-ads.txt
You don’t answer every time your phone rings, do you? You probably check the caller ID first to make sure it’s a call you want instead of some robocall bent on stealing your identity. Even then, caller...
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Are unified auctions right for your monetization strategy?
Choosing marketing automation is like walking down the drinks aisle at the supermarket. Experienced marketers know that while every ad network and DSP promises automation, the flavors can vary wildly —...
View ArticleThe beginner’s guide to ad mediation platforms for mobile games
Adtech can make a newcomer’s head spin. Mobile advertising — with its endless array of technical terms, jargon, and acronyms — could merit Dramamine. How does one even begin to understand this world...
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View ArticleBidding with multiple demand sources: Why more is better for everyone
If you’ve tried to buy a house in recent years, you know the market is, shall we say, a bit temperamental. As it has become less necessary to live near Silicon Valley and Wall Street, a new real estate...
View ArticleThe best monetization tips (hint: start with bidding)
In our ongoing series about getting the most out of unified auctions, we previously wrote about why having multiple demand partners is critical. In this article, we focus on best monetization practices...
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